Renting vs Buying Camera Equipment
Photographers love their gear and no matter how much you already have. There’s always a shiny new piece of equipment you’re probably pining over. While it can be tempting to run out and purchase the latest and greatest, you shouldn’t overlook renting versus buying equipment to try it out.
Thinking about renting a camera or camera equipment? Consider these factors when making a decision about renting vs. buying.
- Test Run – Renting provides the capability to try out several types of cameras and lenses without any commitment. This way you can test things out to see if it’s worth updating your current gear.
- Saves Money – Let’s just put it bluntly, renting equipment saves you money. Not tying up all your cash flow in gear, allows you to spend it on other parts of your business. Plus, it keeps you out of debt from having to purchase expensive equipment that will depreciate before you can get it paid off.
Retail Price Cost Per
Number of Rentals to
Reach Retail Value
Canon EOS 5Ds $3,600 $195 18 Canon EOS 5D Mark III $2,500 $170 15 Canon EF 24-70mm $1,800 $135 13 Canon EF 300mm $6,000 $115 52 Sony A7R II $3,200 $125 25
- Provides Flexibility – Renting gives you access to unique equipment that you typically wouldn’t have the budget for. Leading to new job opportunities and extra pieces for your portfolio.
- Just in Case – You never know when your favorite piece of equipment is going to fail. Repairs can take weeks to complete so having a backup lets you keep working while you wait.
- Pack Light - Nobody wants to lug camera equipment when traveling. You can place a rental order and have it ready upon arrival at your destination.
- You’re Covered – In most cases, rental protection plans are better than your own insurance policy.
IS IT WORTH THE INVESTMENT?
Before you make a big investment, try renting several pieces to weigh your options. You might find that you don’t like it as much or that it’s more cost effective to rent the equipment on an as need basis. This will give you piece of mind when you’re ready to purchase a camera or new lens.
Ready to give something a test run? Give us a call or read the How-to-Rent tab above.