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Canon EOS 5Ds rental vs buying

Renting vs Buying Camera Equipment

Photographers love their gear and no matter how much you already have. There’s always a shiny new piece of equipment you’re probably pining over. While it can be tempting to run out and purchase the latest and greatest, you shouldn’t overlook renting versus buying equipment to try it out.


Thinking about renting a camera or camera equipment? Consider these factors when making a decision about renting vs. buying.

  • Test Run – Renting provides the capability to try out several types of cameras and lenses without any commitment. This way you can test things out to see if it’s worth updating your current gear.
  • Saves Money – Let’s just put it bluntly, renting equipment saves you money. Not tying up all your cash flow in gear, allows you to spend it on other parts of your business. Plus, it keeps you out of debt from having to purchase expensive equipment that will depreciate before you can get it paid off.
      Retail Price Cost Per
    Daily Rental
    Number of Rentals to
    Reach Retail Value
     Canon EOS 5Ds  $3,600  $195  18
     Canon EOS 5D Mark III  $2,500  $170  15
     Canon EF 24-70mm  $1,800  $135  13
     Canon EF 300mm  $6,000  $115  52
     Sony A7R II  $3,200  $125  25
  • Provides Flexibility – Renting gives you access to unique equipment that you typically wouldn’t have the budget for. Leading to new job opportunities and extra pieces for your portfolio.
  • Just in Case – You never know when your favorite piece of equipment is going to fail. Repairs can take weeks to complete so having a backup lets you keep working while you wait.
  • Pack Light - Nobody wants to lug camera equipment when traveling. You can place a rental order and have it ready upon arrival at your destination.
  • You’re Covered – In most cases, rental protection plans are better than your own insurance policy.


Before you make a big investment, try renting several pieces to weigh your options. You might find that you don’t like it as much or that it’s more cost effective to rent the equipment on an as need basis. This will give you piece of mind when you’re ready to purchase a camera or new lens.

Ready to give something a test run? Give us a call or read the How-to-Rent tab above.